The 21st Century Consumer is a CAT

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Me-ow.

Zinger is flattered because I have decided to compare his kind with the 21st century top notch smart consumer, who is us.

Who is flattered I wonder for real, the cat or the human?

The 21st century consumer is a cat. Why you say? Why not, is what I say.

The evidences are clear.

Cats choose us; we don’t own them.

-Kristin Cast

Oh well, you sure do know how to bring them to you, don’t you?

The cat, on the other hand, charms you into playing for its benefit when it wishes to be amused; making you rush about the room with a paper on a string when it feels like exercise, but refusing all your attempts to make it play when it is not in the humor. That is personality and individuality and self-respect — the calm mastery of a being whose life is its own and not yours — and the superior person recognizes and appreciates this because he too is a free soul whose position is assured, and whose only law is his own heritage and aesthetic sense.

– H. P. Lovecraft

The individualist consumer. Well, we call it the capitalist market economy, don’t we? Where consumers are sovereign.

How we behave toward cats here below determines our status in heaven.

—Robert A. Heinlein

The heaven called Markets, Stock prices, Revenues. 

Time spent with cats is never wasted.

-Sigmund Freud

How do you know if they are Barnacles, Strangers, Butterflies or True friends? You spend time with them.

What greater gift than the love of a cat?

-Charles Dickens

The love of the consumer, right?

If a dog jumps into your lap it is because he is fond of you; but if a cat does the same thing it is because your lap is warmer.

-A. N. Whitehead

Don’t deteriorate the animal! What did we say about consumers being sovereign?

But the cat keeps coming back, if you know how to keep it. My family knows, Darky (Zinger’s grandmother to be precise), kept coming back with her family and friends.

Google knows, Apple knows, Xiaomi knows.

The 21st Century Consumer is a CAT.


Part time business student, part time metaphorist,

Alfa

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